Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, a suite of artificial intelligence products; Holistic, Omnichannel DSP, an integrated platform that manage omnichannel campaigns and access metrics;  Household ID, an innovation that combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to securely share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a more cost efficient, direct path to premium inventory; Advanced Reporting and Measurement offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

Viant Technology Inc.

The latest update is out from Viant Technology ( ($DSP) ). On June 4, 2026, Viant Technology held its 2026 annual meeting of stockholders, with hol...

Viant Technology Stockholders Back Board and Auditor Choices

Scotiabank analyst Nat Schindler maintained a Buy rating on Viant Technology today and set a price target of $17.00. According to TipRanks, Schindl...

Scotiabank Keeps Their Buy Rating on Viant Technology (DSP)

Analysts have been eager to weigh in on the Technology sector with new ratings on Viant Technology (DSP), Formfactor (FORM) and Rigetti Computing (...

Analysts Offer Insights on Technology Companies: Viant Technology (DSP), Formfactor (FORM) and Rigetti Computing (RGTI)

Companies in the Technology sector have received a lot of coverage today as analysts weigh in on Monday.com (MNDY), Viant Technology (DSP) and Telo...

Analysts Offer Insights on Technology Companies: Monday.com (MNDY), Viant Technology (DSP) and Telos (TLS)

In a report released today, Laura Martin from Needham maintained a Buy rating on Viant Technology, with a price target of $18.00. Martin covers the...

Needham Sticks to Its Buy Rating for Viant Technology (DSP)

Small-cap stocks often go unnoticed, but a few are grabbing Wall Street’s attention. Analysts are highlighting Artivion ($AORT), Viant Technology (...

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1	Symbol	Price	Change	Volume
2	DSP	$12.11	-4.80%	260.81K
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1	Symbol	Price	Change	Vol
2	DSP	$12.11	-4.8%	260.81K
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