DIVL vs QQQ
Madison Dividend Value ETF vs Invesco QQQ Trust, Series 1
Which is better, DIVL or QQQ?
Large Cap Value against Large Cap Growth.
QQQ has a lower expense ratio. QQQ led over 1Y, 3Y and the full window. DIVL is less concentrated, with 39.5% of the fund in its ten largest positions against 46.5%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | DIVL | QQQ |
|---|---|---|
| Expense Ratio | 0.65% | 0.18%Best |
| AUM | $63M | $486.1B |
| Dividend Yield | 1.73% | 0.44% |
| Holdings | 40 | 107 |
| YTD Return | +11.71% | +17.54%Best |
| 1Y Return | +12.96% | +25.59%Best |
| 3Y Return (annualized) | +11.23% | +24.63%Best |
| 5Y Return (annualized) | - | +14.18% |
| Volatility (annualized) | 11.7%Best | 17.5% |
| Max Drawdown | -14.1%Best | -22.8% |
| $10,000 over 3.1 years | $13,758 | $20,166Best |
| Top 10 Weight | 39.5%Best | 46.5% |
| Fund Family | Madison Funds | Invesco (US) |
| Category | Equity | Equity |
| Style | Large Cap Value | Large Cap Growth |
| Inception | Aug 14, 2023 | Mar 10, 1999 |
Volatility and max drawdown, and the $10,000 over 3.1 years row, are measured over the window both funds cover: Aug 15, 2023 to Sep 4, 2026 (3.1 years).
DIVL vs QQQ growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 3.1 years both funds cover.
DIVL vs QQQ Performance
Madison Dividend Value ETF (DIVL) is an ETF from Madison Funds and Invesco QQQ Trust, Series 1 (QQQ) is an ETF from Invesco (US). Over the past year DIVL returned +12.96% while QQQ returned +25.59%. Year to date, DIVL is up 11.71% versus a gain of 17.54% for QQQ.
Over three years, DIVL compounded at +11.23% per year against +24.63% for QQQ.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
QQQ has been the more volatile fund, with annualized monthly volatility of 17.5% compared with 11.7% for DIVL. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -22.8% for QQQ. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.28. They move largely independently of each other.
Fees and Cost Over Time
DIVL charges 0.65% per year while QQQ charges 0.18%. On a $10,000 position that is $65 vs $18 annually, a gap of $47 per year that compounds over a long holding period. On income, DIVL currently yields 1.73% against 0.44% for QQQ.
Holdings Overlap
16.1% of DIVL's money is in holdings QQQ also owns. 4.3% of QQQ's money is in holdings DIVL also owns.
DIVL and QQQ share little of their money.
7 positions in common, counted across the 37 positions we hold weights for in DIVL and 102 in QQQ, against full books of 40 and 107.
What only one of them owns
Measured across the 37 and 102 positions we hold weights for.
QQQ holds 87 positions DIVL does not, 92.6% of the fund.
Largest: NVDA 8.44%, AAPL 7.27%, MSFT 5.76%, AMZN 4.67%, MU 4.43%
Top Shared Holdings
| Stock | Weight in DIVL | Weight in QQQ | Difference |
|---|---|---|---|
| TXNTexas Instruments, Inc | 3.04% | 1.12% | 1.92% |
| ADIAnalog Devices, Inc. | 3.21% | 0.81% | 2.40% |
| AMGNAmgen Inc. | 2.75% | 0.97% | 1.78% |
| FASTFastenal Co. | 2.43% | 0.25% | 2.18% |
| HONHoneywell International Inc. | 1.90% | 0.35% | 1.55% |
| ADPAutomatic Data Processing, Inc. | 1.40% | 0.47% | 0.93% |
| HONAHoneywell Aerospace Inc | 1.33% | 0.28% | 1.05% |
You are not choosing between two funds in isolation.
Whichever of DIVL and QQQ you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, DIVL or QQQ?
DIVL has an expense ratio of 0.65% while QQQ charges 0.18%. QQQ is the cheaper option, by $47 a year on a $10,000 investment.
Which performed better, DIVL or QQQ?
Over the past year DIVL returned +12.96% vs +25.59% for QQQ, so QQQ leads on 1-year performance. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, DIVL or QQQ?
QQQ has been the more volatile fund at 17.5% annualized versus 11.7% for DIVL. Worst drawdown: DIVL -14.1% vs QQQ -22.8%.
Should I hold both DIVL and QQQ?
DIVL and QQQ have a monthly-return correlation of 0.28, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between DIVL and QQQ?
16.1% of DIVL's money is in holdings QQQ also owns. 4.3% of QQQ's is in holdings DIVL also owns. They hold 7 positions in common, counted across the 37 positions we hold weights for in DIVL and 102 in QQQ.
Which pays a higher dividend, DIVL or QQQ?
DIVL yields 1.73% while QQQ yields 0.44%, so DIVL currently pays the higher dividend yield.
Is QQQ better than DIVL?
QQQ has a lower expense ratio. QQQ led over 1Y, 3Y and the full window. DIVL is less concentrated, with 39.5% of the fund in its ten largest positions against 46.5%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.