DIVL vs VOO
Madison Dividend Value ETF vs Vanguard S&P 500 ETF
Quick Verdict
VOO has a lower expense ratio. VOO delivered stronger 1-year returns. VOO offers more diversification with 505 holdings.
Side-by-Side Comparison
| Metric | DIVL | VOO | Winner |
|---|---|---|---|
| Expense Ratio | 0.65% | 0.03% | |
| AUM | $63M | $979.0B | |
| Dividend Yield | 1.78% | 1.09% | |
| Holdings | 39 | 509 | |
| YTD Return | +12.13% | +14.48% | |
| 1Y Return | +14.33% | +22.02% | |
| 3Y Return (annualized) | +11.21% | +21.80% | |
| 5Y Return (annualized) | - | +13.36% | |
| Volatility (annualized) | 11.8% | 14.2% | |
| Max Drawdown | -14.1% | -34.3% | |
| Fund Family | Madison Funds | Vanguard (US) | |
| Category | Equity | Equity | |
| Inception | Aug 14, 2023 | Sep 7, 2010 |
DIVL vs VOO Performance
Madison Dividend Value ETF (DIVL) is a ETF from Madison Funds and Vanguard S&P 500 ETF (VOO) is a ETF from Vanguard (US). Over the past year DIVL returned +14.33% while VOO returned +22.02%. Year to date, DIVL is up 12.13% versus a gain of 14.48% for VOO.
Over three years, DIVL compounded at +11.21% per year against +21.80% for VOO. Across the full 3-year window we track, VOO has the edge at +13.61% annualized vs +11.21%. Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
VOO has been the more volatile fund, with annualized monthly volatility of 14.2% compared with 11.8% for DIVL. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -34.3% for VOO. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.
The two funds' monthly returns correlate at 0.57. They move independently enough that combining them can meaningfully diversify a portfolio.
Fees and Cost Over Time
DIVL charges 0.65% per year while VOO charges 0.03%. On a $10,000 position that is $65 vs $3 annually, a gap of $62 per year that compounds over a long holding period. On income, DIVL currently yields 1.78% against 1.09% for VOO.
Holdings Overlap
DIVL and VOO share 38 holdings out of 505 unique holdings combined, representing a 11.5% weight overlap.
Moderate overlap means holding both could provide meaningful diversification benefits.
Frequently Asked Questions
Which is cheaper, DIVL or VOO?
DIVL has an expense ratio of 0.65% while VOO charges 0.03%. VOO is the cheaper option. On a $10,000 investment, that is $62 per year of difference.
Which performed better, DIVL or VOO?
Over the past year DIVL returned +14.33% vs +22.02% for VOO, so VOO leads on 1-year performance. Over the longest common window we track (3 years), DIVL annualized +11.21% vs +13.61% for VOO. Past performance does not guarantee future results.
Which is riskier, DIVL or VOO?
VOO has been the more volatile fund at 14.2% annualized versus 11.8% for DIVL. Worst drawdown: DIVL -14.1% vs VOO -34.3%.
Should I hold both DIVL and VOO?
DIVL and VOO have a monthly-return correlation of 0.57, so combining them can provide real diversification depending on your allocation goals.
What is the holdings overlap between DIVL and VOO?
DIVL and VOO share 38 common holdings with a 11.5% weight overlap. Combined, they hold 505 unique securities.
Which pays a higher dividend, DIVL or VOO?
DIVL yields 1.78% while VOO yields 1.09%, so DIVL currently pays the higher dividend yield.
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