DIVL vs IVV
Madison Dividend Value ETF vs iShares Core S&P 500 ETF
Quick Verdict
IVV has a lower expense ratio. IVV delivered stronger 1-year returns. IVV offers more diversification with 505 holdings.
Side-by-Side Comparison
| Metric | DIVL | IVV | Winner |
|---|---|---|---|
| Expense Ratio | 0.65% | 0.03% | |
| AUM | $63M | $865.2B | |
| Dividend Yield | 1.78% | 1.09% | |
| Holdings | 39 | 508 | |
| YTD Return | +11.97% | +13.43% | |
| 1Y Return | +16.26% | +22.61% | |
| 3Y Return (annualized) | +11.18% | +21.47% | |
| 5Y Return (annualized) | - | +13.26% | |
| Volatility (annualized) | 11.8% | 15.1% | |
| Max Drawdown | -14.1% | -56.5% | |
| Fund Family | Madison Funds | iShares by BlackRock (US) | |
| Category | Equity | Equity | |
| Inception | Aug 14, 2023 | May 15, 2000 |
DIVL vs IVV Performance
Madison Dividend Value ETF (DIVL) is a ETF from Madison Funds and iShares Core S&P 500 ETF (IVV) is a ETF from iShares by BlackRock (US). Over the past year DIVL returned +16.26% while IVV returned +22.61%. Year to date, DIVL is up 11.97% versus a gain of 13.43% for IVV.
Over three years, DIVL compounded at +11.18% per year against +21.47% for IVV. Across the full 3-year window we track, DIVL has the edge at +11.18% annualized vs +7.03%. Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
IVV has been the more volatile fund, with annualized monthly volatility of 15.1% compared with 11.8% for DIVL. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -14.1% for DIVL and -56.5% for IVV. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.
The two funds' monthly returns correlate at 0.58. They move independently enough that combining them can meaningfully diversify a portfolio.
Fees and Cost Over Time
DIVL charges 0.65% per year while IVV charges 0.03%. On a $10,000 position that is $65 vs $3 annually, a gap of $62 per year that compounds over a long holding period. On income, DIVL currently yields 1.78% against 1.09% for IVV.
Holdings Overlap
DIVL and IVV share 38 holdings out of 505 unique holdings combined, representing a 11.9% weight overlap.
Moderate overlap means holding both could provide meaningful diversification benefits.
Frequently Asked Questions
Which is cheaper, DIVL or IVV?
DIVL has an expense ratio of 0.65% while IVV charges 0.03%. IVV is the cheaper option. On a $10,000 investment, that is $62 per year of difference.
Which performed better, DIVL or IVV?
Over the past year DIVL returned +16.26% vs +22.61% for IVV, so IVV leads on 1-year performance. Over the longest common window we track (3 years), DIVL annualized +11.18% vs +7.03% for IVV. Past performance does not guarantee future results.
Which is riskier, DIVL or IVV?
IVV has been the more volatile fund at 15.1% annualized versus 11.8% for DIVL. Worst drawdown: DIVL -14.1% vs IVV -56.5%.
Should I hold both DIVL and IVV?
DIVL and IVV have a monthly-return correlation of 0.58, so combining them can provide real diversification depending on your allocation goals.
What is the holdings overlap between DIVL and IVV?
DIVL and IVV share 38 common holdings with a 11.9% weight overlap. Combined, they hold 505 unique securities.
Which pays a higher dividend, DIVL or IVV?
DIVL yields 1.78% while IVV yields 1.09%, so DIVL currently pays the higher dividend yield.
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