IBUY vs VTI
Amplify Online Retail ETF vs Vanguard Morningstar Total Stock Market ETF
Which is better, IBUY or VTI?
Mid Cap Blend against Large Cap Blend.
VTI has a lower expense ratio. VTI led over 1Y, 3Y, 5Y and the full window. IBUY is less concentrated, with 29.0% of the fund in its ten largest positions against 33.3%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | IBUY | VTI |
|---|---|---|
| Expense Ratio | 0.65% | 0.03%Best |
| AUM | $120M | $690.1B |
| Dividend Yield | 0.42% | 1.03% |
| Holdings | 85 | 3,524 |
| YTD Return | -10.76% | +13.35%Best |
| 1Y Return | -13.42% | +15.92%Best |
| 3Y Return (annualized) | +15.80% | +23.41%Best |
| 5Y Return (annualized) | -9.10% | +12.83%Best |
| Volatility (annualized) | 28.8% | 15.5%Best |
| Max Drawdown | -73.0% | -35.0%Best |
| $10,000 over 5 years | $6,206 | $18,286Best |
| Top 10 Weight | 29.0%Best | 33.3% |
| Fund Family | Amplify ETFs | Vanguard (US) |
| Category | Equity | Equity |
| Style | Mid Cap Blend | Large Cap Blend |
| Inception | Apr 19, 2016 | May 24, 2001 |
Volatility and max drawdown are measured over the window both funds cover: Apr 20, 2016 to Oct 2, 2026 (10.5 years).
IBUY vs VTI growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 10.5 years both funds cover.
IBUY vs VTI Performance
Amplify Online Retail ETF (IBUY) is an ETF from Amplify ETFs and Vanguard Morningstar Total Stock Market ETF (VTI) is an ETF from Vanguard (US). Over the past year IBUY returned -13.42% while VTI returned +15.92%. Year to date, IBUY is down 10.76% versus a gain of 13.35% for VTI.
Over three years, IBUY compounded at +15.80% per year against +23.41% for VTI; over five years the annualized figures are -9.10% and +12.83% respectively. Across the full 11-year window we track, VTI has the edge at +13.67% annualized vs +9.69%.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
IBUY has been the more volatile fund, with annualized monthly volatility of 28.8% compared with 15.5% for VTI. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -73.0% for IBUY and -35.0% for VTI. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.79. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
IBUY charges 0.65% per year while VTI charges 0.03%. On a $10,000 position that is $65 vs $3 annually, a gap of $62 per year that compounds over a long holding period. On income, IBUY currently yields 0.42% against 1.03% for VTI.
Holdings Overlap
71.7% of IBUY's money is in holdings VTI also owns. 12.4% of VTI's money is in holdings IBUY also owns.
Most of IBUY is already inside VTI. Owning both mostly buys the same companies twice.
The two holdings books were reported 46 days apart, IBUY as of Sep 15, 2026 and VTI as of Jul 31, 2026, so some of the difference between them is the time between the two reports rather than the funds.
42 positions in common, counted across the 83 positions we hold weights for in IBUY and 3,463 in VTI, against full books of 85 and 3,524.
What only one of them owns
Our book lists 1,117 positions for VTI that do not appear in our book for IBUY (85.0% of the fund), and 11 for IBUY that do not appear in VTI (9.5%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in IBUY | Weight in VTI | Difference |
|---|---|---|---|
| AAPLApple, Inc | 0.67% | 6.29% | 5.62% |
| AMZNAmazon.Com Inc | 2.17% | 3.65% | 1.48% |
| WWayfair Inc. | 3.74% | 0.01% | 3.73% |
| ABNBAirbnb Inc | 2.87% | 0.08% | 2.79% |
| DASHDoordash Inc - A | 2.85% | 0.10% | 2.75% |
| CARTMaplebear Inc | 2.90% | 0.01% | 2.89% |
| PYPLPaypay Holdings, Inc. | 2.75% | 0.06% | 2.69% |
| EXPEExpedia Group Inc (consumer Discretionary) | 2.75% | 0.05% | 2.70% |
| LQDTLiquidites (USD) | 2.72% | 0.00% | 2.72% |
| ETSYEtsy Inc | 2.70% | 0.01% | 2.69% |
71.7% of IBUY is already inside VTI.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, IBUY or VTI?
IBUY has an expense ratio of 0.65% while VTI charges 0.03%. VTI is the cheaper option, by $62 a year on a $10,000 investment.
Which performed better, IBUY or VTI?
Over the past year IBUY returned -13.42% vs +15.92% for VTI, so VTI leads on 1-year performance. Over the longest common window we track (11 years), IBUY annualized +9.69% vs +13.67% for VTI. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, IBUY or VTI?
IBUY has been the more volatile fund at 28.8% annualized versus 15.5% for VTI. Worst drawdown: IBUY -73.0% vs VTI -35.0%.
Should I hold both IBUY and VTI?
IBUY and VTI have a monthly-return correlation of 0.79, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between IBUY and VTI?
71.7% of IBUY's money is in holdings VTI also owns. 12.4% of VTI's is in holdings IBUY also owns. They hold 42 positions in common, counted across the 83 positions we hold weights for in IBUY and 3,463 in VTI.
Which pays a higher dividend, IBUY or VTI?
IBUY yields 0.42% while VTI yields 1.03%, so VTI currently pays the higher dividend yield.
Is VTI better than IBUY?
VTI has a lower expense ratio. VTI led over 1Y, 3Y, 5Y and the full window. IBUY is less concentrated, with 29.0% of the fund in its ten largest positions against 33.3%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.