Quick Verdict

IVV has a lower expense ratio. IVV offers more diversification with 505 holdings.

Lower Fees: IVVHigher Returns: TiedMore Diversified: IVV

Side-by-Side Comparison

MetricEASYIVVWinner
Expense Ratio0.85%0.03%
AUM$62M$865.2B
Dividend Yield0.76%1.09%
Holdings27508
YTD Return+8.86%+13.80%
1Y Return-+23.70%
3Y Return (annualized)-+21.49%
5Y Return (annualized)-+13.43%
Volatility (annualized)-15.1%
Max Drawdown-7.8%-56.5%
Fund FamilyLiberty One Investment Management, LLCiShares by BlackRock (US)
CategoryEquityEquity
InceptionSep 30, 2025May 15, 2000

EASY vs IVV Performance

Liberty One Defensive Dividend Growth ETF (EASY) is a ETF from Liberty One Investment Management, LLC and iShares Core S&P 500 ETF (IVV) is a ETF from iShares by BlackRock (US). Year to date, EASY is up 8.86% versus a gain of 13.80% for IVV.

Risk: Volatility and Drawdowns

The deepest peak-to-trough decline in our data was -7.8% for EASY and -56.5% for IVV. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.

Fees and Cost Over Time

EASY charges 0.85% per year while IVV charges 0.03%. On a $10,000 position that is $85 vs $3 annually, a gap of $82 per year that compounds over a long holding period. On income, EASY currently yields 0.76% against 1.09% for IVV.

Holdings Overlap

9.9%overlap

EASY and IVV share 23 holdings out of 507 unique holdings combined, representing a 9.9% weight overlap.

Moderate overlap means holding both could provide meaningful diversification benefits.

Top Shared Holdings

StockWeight in EASYWeight in IVVDifference
MSFT3.82%4.57%0.75%
LLY5.20%1.44%3.76%
UNH5.44%0.61%4.83%
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CAHProProPro
WMProProPro
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Frequently Asked Questions

Which is cheaper, EASY or IVV?

EASY has an expense ratio of 0.85% while IVV charges 0.03%. IVV is the cheaper option. On a $10,000 investment, that is $82 per year of difference.

What is the holdings overlap between EASY and IVV?

EASY and IVV share 23 common holdings with a 9.9% weight overlap. Combined, they hold 507 unique securities.

Which pays a higher dividend, EASY or IVV?

EASY yields 0.76% while IVV yields 1.09%, so IVV currently pays the higher dividend yield.

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