HQDG vs IVV
Raub Brock Dividend Growth ETF vs iShares Core S&P 500 ETF
Which is better, HQDG or IVV?
Large Cap Growth against Large Cap Blend.
IVV has a lower expense ratio. IVV is less concentrated, with 38.8% of the fund in its ten largest positions against 47.9%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | HQDG | IVV |
|---|---|---|
| Expense Ratio | 0.50% | 0.03%Best |
| AUM | $74M | $850.0B |
| Dividend Yield | 0.00% | 1.09% |
| Holdings | 49 | 1,018 |
| YTD Return | +4.04% | +12.12%Best |
| 1Y Return | - | +12.53% |
| 3Y Return (annualized) | - | +21.54% |
| 5Y Return (annualized) | - | +11.93% |
| Top 10 Weight | 47.9% | 38.8%Best |
| Fund Family | Raub Brock Capital Management | iShares by BlackRock (US) |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Blend |
| Inception | Sep 3, 2026 | May 15, 2000 |
Not shown on this pair: Volatility (annualized), Max Drawdown, $10,000 over the window.
HQDG vs IVV growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view is available from the range buttons; it is not the opening view here because over the whole period one of these two funds moves so much further than the other that its line would sit flat on the axis.
HQDG vs IVV Performance
Raub Brock Dividend Growth ETF (HQDG) is an ETF from Raub Brock Capital Management and iShares Core S&P 500 ETF (IVV) is an ETF from iShares by BlackRock (US). Year to date, HQDG is up 4.04% versus a gain of 12.12% for IVV.
Past performance does not guarantee future results.
Fees and Cost Over Time
HQDG charges 0.50% per year while IVV charges 0.03%. On a $10,000 position that is $50 vs $3 annually, a gap of $47 per year that compounds over a long holding period. On income, HQDG currently yields 0.00% against 1.09% for IVV.
Holdings Overlap
91.4% of HQDG's money is in holdings IVV also owns. 14.0% of IVV's money is in holdings HQDG also owns.
Most of HQDG is already inside IVV. Owning both mostly buys the same companies twice.
20 positions in common, counted across the 23 positions we hold weights for in HQDG and 505 in IVV, against full books of 49 and 1,018.
What only one of them owns
Our book lists 479 positions for IVV that do not appear in our book for HQDG (85.6% of the fund), and 2 for HQDG that do not appear in IVV (4.3%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in HQDG | Weight in IVV | Difference |
|---|---|---|---|
| MSFTMicrosoft Corp | 4.81% | 5.95% | 1.14% |
| AVGOBroadcom Inc | 4.37% | 2.47% | 1.90% |
| LLYEli Lilly & Co | 4.69% | 1.45% | 3.24% |
| MAMastercard Inc | 4.85% | 0.73% | 4.12% |
| ABBVAbbvie Inc. | 4.80% | 0.75% | 4.05% |
| CASYCasey's General Stores Inc | 5.07% | 0.04% | 5.03% |
| TJXTjx Cos., Inc. | 4.87% | 0.24% | 4.63% |
| MCKMckesson Corp. | 4.91% | 0.17% | 4.74% |
| TXNTexas Instrument Inc | 4.65% | 0.38% | 4.27% |
| APHAmphenol Corp. Class A | 4.52% | 0.31% | 4.21% |
91.4% of HQDG is already inside IVV.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, HQDG or IVV?
HQDG has an expense ratio of 0.50% while IVV charges 0.03%. IVV is the cheaper option, by $47 a year on a $10,000 investment.
What is the holdings overlap between HQDG and IVV?
91.4% of HQDG's money is in holdings IVV also owns. 14.0% of IVV's is in holdings HQDG also owns. They hold 20 positions in common, counted across the 23 positions we hold weights for in HQDG and 505 in IVV.
Which pays a higher dividend, HQDG or IVV?
HQDG yields 0.00% while IVV yields 1.09%, so IVV currently pays the higher dividend yield.
Is IVV better than HQDG?
IVV has a lower expense ratio. IVV is less concentrated, with 38.8% of the fund in its ten largest positions against 47.9%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.