IEDI vs QQQ
iShares US Consumer Focused ETF vs Invesco QQQ Trust, Series 1
Which is better, IEDI or QQQ?
QQQ has been ahead.
QQQ led over 1Y and the full window. QQQ is less concentrated, with 46.5% of the fund in its ten largest positions against 57.0%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | IEDI | QQQ |
|---|---|---|
| Expense Ratio | 0.18%Tie | 0.18%Tie |
| AUM | $29M | $483.5B |
| Dividend Yield | 0.95% | 0.44% |
| Holdings | 188 | 107 |
| Volatility (annualized) | 18.0%Best | 20.3% |
| Max Drawdown | -30.6%Best | -35.1% |
| $10,000 over 8.4 years | $25,065 | $47,795Best |
| Top 10 Weight | 57.0% | 46.5%Best |
| Fund Family | iShares by BlackRock (US) | Invesco (US) |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Growth |
| Inception | Mar 21, 2018 | Mar 10, 1999 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized).
The two price series end 29 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. IEDI has data through Aug 13, 2026 and QQQ through Sep 11, 2026.
Volatility and max drawdown, and the $10,000 over 8.4 years row, are measured over the window both funds cover: Mar 23, 2018 to Aug 13, 2026 (8.4 years).
Risk: Volatility and Drawdowns
QQQ has been the more volatile fund, with annualized monthly volatility of 20.3% compared with 18.0% for IEDI. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -30.6% for IEDI and -35.1% for QQQ. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.82. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
IEDI charges 0.18% per year while QQQ charges 0.18%. On a $10,000 position that is $18 vs $18 annually. On income, IEDI currently yields 0.95% against 0.44% for QQQ.
Holdings Overlap
40.0% of IEDI's money is in holdings QQQ also owns. 17.1% of QQQ's money is in holdings IEDI also owns.
The two portfolios partly overlap.
18 positions in common, counted across the 184 positions we hold weights for in IEDI and 102 in QQQ, against full books of 188 and 107.
What only one of them owns
Our book lists 77 positions for QQQ that do not appear in our book for IEDI (80.0% of the fund), and 161 for IEDI that do not appear in QQQ (59.1%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in IEDI | Weight in QQQ | Difference |
|---|---|---|---|
| AMZNAmazon.Com Inc | 8.09% | 4.67% | 3.42% |
| WMTWalmart, Inc. | 9.69% | 2.41% | 7.28% |
| COSTCostco Wholesale Corp. | 8.03% | 1.84% | 6.19% |
| ROSTRoss Stores, Inc. | 3.29% | 0.36% | 2.93% |
| ORLYO'reilly Automotive, Inc. | 2.83% | 0.34% | 2.49% |
| METAMeta Platforms, Inc. | 0.18% | 2.78% | 2.60% |
| SBUXStarbucks Corp | 1.87% | 0.53% | 1.34% |
| MARMarriott International, Inc. | 1.70% | 0.42% | 1.28% |
| NFLXNetflix, Inc. | 0.12% | 1.37% | 1.25% |
| DASHDoordash Inc | 1.07% | 0.37% | 0.70% |
40.0% of IEDI is already inside QQQ.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, IEDI or QQQ?
IEDI has an expense ratio of 0.18% while QQQ charges 0.18%. At the precision these are quoted to, they cost the same.
Which is riskier, IEDI or QQQ?
QQQ has been the more volatile fund at 20.3% annualized versus 18.0% for IEDI. Worst drawdown: IEDI -30.6% vs QQQ -35.1%.
Should I hold both IEDI and QQQ?
IEDI and QQQ have a monthly-return correlation of 0.82, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between IEDI and QQQ?
40.0% of IEDI's money is in holdings QQQ also owns. 17.1% of QQQ's is in holdings IEDI also owns. They hold 18 positions in common, counted across the 184 positions we hold weights for in IEDI and 102 in QQQ.
Which pays a higher dividend, IEDI or QQQ?
IEDI yields 0.95% while QQQ yields 0.44%, so IEDI currently pays the higher dividend yield.
Is QQQ better than IEDI?
QQQ led over 1Y and the full window. QQQ is less concentrated, with 46.5% of the fund in its ten largest positions against 57.0%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.