LOGO vs VYM
Alpha Brands Consumption Leaders ETF vs Vanguard High Dividend Yield ETF
Which is better, LOGO or VYM?
Large Cap Growth against Large Cap Value.
VYM has a lower expense ratio. VYM led over 1Y and the full window. VYM is less concentrated, with 26.1% of the fund in its ten largest positions against 33.8%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | LOGO | VYM |
|---|---|---|
| Expense Ratio | 0.69% | 0.04%Best |
| AUM | $34M | $81.6B |
| Dividend Yield | 0.00% | 2.22% |
| Holdings | 52 | 613 |
| YTD Return | -1.44% | +11.47%Best |
| 1Y Return | -8.09% | +15.94%Best |
| 3Y Return (annualized) | - | +18.03% |
| 5Y Return (annualized) | - | +12.35% |
| Volatility (annualized) | 12.3% | 9.3%Best |
| Max Drawdown | -18.3% | -6.7%Best |
| $10,000 over 1.3 years | $10,381 | $12,793Best |
| Top 10 Weight | 33.8% | 26.1%Best |
| Fund Family | ALPHA Brand | Vanguard (US) |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Value |
| Inception | May 27, 2025 | Nov 10, 2006 |
Volatility and max drawdown, and the $10,000 over 1.3 years row, are measured over the window both funds cover: May 28, 2025 to Sep 21, 2026 (1.3 years).
LOGO vs VYM growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 1.3 years both funds cover.
LOGO vs VYM Performance
Alpha Brands Consumption Leaders ETF (LOGO) is an ETF from ALPHA Brand and Vanguard High Dividend Yield ETF (VYM) is an ETF from Vanguard (US). Over the past year LOGO returned -8.09% while VYM returned +15.94%. Year to date, LOGO is down 1.44% versus a gain of 11.47% for VYM.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
LOGO has been the more volatile fund, with annualized monthly volatility of 12.3% compared with 9.3% for VYM. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -6.7% for VYM. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.53. They move together some of the time, and apart the rest.
Fees and Cost Over Time
LOGO charges 0.69% per year while VYM charges 0.04%. On a $10,000 position that is $69 vs $4 annually, a gap of $65 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 2.22% for VYM.
Holdings Overlap
18.9% of LOGO's money is in holdings VYM also owns. 9.4% of VYM's money is in holdings LOGO also owns.
LOGO and VYM share little of their money.
11 positions in common, counted across the 52 positions we hold weights for in LOGO and 557 in VYM, against full books of 52 and 613.
What only one of them owns
Our book lists 517 positions for VYM that do not appear in our book for LOGO (87.6% of the fund), and 37 for LOGO that do not appear in VYM (73.9%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in LOGO | Weight in VYM | Difference |
|---|---|---|---|
| JPMJpmorgan Chase | 1.04% | 3.82% | 2.78% |
| ABBVAbbvie Inc. | 2.30% | 1.80% | 0.50% |
| ETNEaton Corp Plc | 2.36% | 0.65% | 1.71% |
| DISWalt Disney Co | 2.05% | 0.69% | 1.36% |
| BXBlackstone Group Inc. Class A | 1.86% | 0.39% | 1.47% |
| BLKBlackrock Funding Inc/De | 1.56% | 0.68% | 0.88% |
| APOAthene (Ath) / Apollo Global Management (Apo) | 1.84% | 0.21% | 1.63% |
| DELLDell Technologies Inc | 1.50% | 0.50% | 1.00% |
| DVNDevon Energy Corporation | 1.58% | 0.21% | 1.37% |
| NOCNorthrop Grumman Corp. | 1.47% | 0.29% | 1.18% |
You are not choosing between two funds in isolation.
Whichever of LOGO and VYM you pick has to sit alongside everything else you own. Add the rest and see what the combination actually holds.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, LOGO or VYM?
LOGO has an expense ratio of 0.69% while VYM charges 0.04%. VYM is the cheaper option, by $65 a year on a $10,000 investment.
Which performed better, LOGO or VYM?
Over the past year LOGO returned -8.09% vs +15.94% for VYM, so VYM leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +2.92% vs +20.86% for VYM. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, LOGO or VYM?
LOGO has been the more volatile fund at 12.3% annualized versus 9.3% for VYM. Worst drawdown: LOGO -18.3% vs VYM -6.7%.
Should I hold both LOGO and VYM?
LOGO and VYM have a monthly-return correlation of 0.53, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between LOGO and VYM?
18.9% of LOGO's money is in holdings VYM also owns. 9.4% of VYM's is in holdings LOGO also owns. They hold 11 positions in common, counted across the 52 positions we hold weights for in LOGO and 557 in VYM.
Which pays a higher dividend, LOGO or VYM?
LOGO yields 0.00% while VYM yields 2.22%, so VYM currently pays the higher dividend yield.
Is VYM better than LOGO?
VYM has a lower expense ratio. VYM led over 1Y and the full window. VYM is less concentrated, with 26.1% of the fund in its ten largest positions against 33.8%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.