LOGO vs VOO
Alpha Brands Consumption Leaders ETF vs Vanguard S&P 500 ETF
Which is better, LOGO or VOO?
Large Cap Growth against Large Cap Blend.
VOO has a lower expense ratio. VOO led over 1Y and the full window. The two have moved almost in lockstep, correlation 0.90. LOGO is less concentrated, with 33.8% of the fund in its ten largest positions against 37.6%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | LOGO | VOO |
|---|---|---|
| Expense Ratio | 0.69% | 0.03%Best |
| AUM | $34M | $997.4B |
| Dividend Yield | 0.00% | 1.04% |
| Holdings | 52 | 509 |
| YTD Return | -1.79% | +14.14%Best |
| 1Y Return | -8.41% | +17.31%Best |
| 3Y Return (annualized) | - | +23.04% |
| 5Y Return (annualized) | - | +13.63% |
| Volatility (annualized) | 12.3% | 11.8%Best |
| Max Drawdown | -18.3% | -8.9%Best |
| $10,000 over 1.3 years | $10,345 | $13,332Best |
| Top 10 Weight | 33.8%Best | 37.6% |
| Fund Family | ALPHA Brand | Vanguard (US) |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Blend |
| Inception | May 27, 2025 | Sep 7, 2010 |
Volatility and max drawdown, and the $10,000 over 1.3 years row, are measured over the window both funds cover: May 28, 2025 to Sep 22, 2026 (1.3 years).
LOGO vs VOO growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 1.3 years both funds cover.
LOGO vs VOO Performance
Alpha Brands Consumption Leaders ETF (LOGO) is an ETF from ALPHA Brand and Vanguard S&P 500 ETF (VOO) is an ETF from Vanguard (US). Over the past year LOGO returned -8.41% while VOO returned +17.31%. Year to date, LOGO is down 1.79% versus a gain of 14.14% for VOO.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
LOGO has been the more volatile fund, with annualized monthly volatility of 12.3% compared with 11.8% for VOO. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -8.9% for VOO. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.90. They move almost in lockstep, so holding both mostly duplicates the same exposure.
Fees and Cost Over Time
LOGO charges 0.69% per year while VOO charges 0.03%. On a $10,000 position that is $69 vs $3 annually, a gap of $66 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 1.04% for VOO.
Holdings Overlap
77.4% of LOGO's money is in holdings VOO also owns. 38.1% of VOO's money is in holdings LOGO also owns.
Most of LOGO is already inside VOO. Owning both mostly buys the same companies twice.
38 positions in common, counted across the 52 positions we hold weights for in LOGO and 494 in VOO, against full books of 52 and 509.
What only one of them owns
Our book lists 449 positions for VOO that do not appear in our book for LOGO (61.1% of the fund), and 10 for LOGO that do not appear in VOO (15.3%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in LOGO | Weight in VOO | Difference |
|---|---|---|---|
| NVDANvidia Corp | 3.85% | 7.55% | 3.70% |
| AAPLApple, Inc | 2.46% | 7.05% | 4.59% |
| AMZNAmazon.Com Inc | 4.40% | 4.13% | 0.27% |
| MSFTMicrosoft Corp | 2.62% | 5.36% | 2.74% |
| GOOGLAlphabet Inc,class A | 2.72% | 3.24% | 0.52% |
| LLYEli Lilly & Co. | 3.63% | 1.41% | 2.22% |
| NFLXNetflix, Inc. | 4.09% | 0.47% | 3.62% |
| PLTRPalantir Technologies Inc | 2.62% | 0.44% | 2.18% |
| AXONAxon Enterprise Inc | 2.93% | 0.07% | 2.86% |
| ABBVAbbvie Inc. | 2.30% | 0.69% | 1.61% |
77.4% of LOGO is already inside VOO.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, LOGO or VOO?
LOGO has an expense ratio of 0.69% while VOO charges 0.03%. VOO is the cheaper option, by $66 a year on a $10,000 investment.
Which performed better, LOGO or VOO?
Over the past year LOGO returned -8.41% vs +17.31% for VOO, so VOO leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +2.64% vs +24.76% for VOO. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, LOGO or VOO?
LOGO has been the more volatile fund at 12.3% annualized versus 11.8% for VOO. Worst drawdown: LOGO -18.3% vs VOO -8.9%.
Should I hold both LOGO and VOO?
LOGO and VOO have a monthly-return correlation of 0.90, so they move almost identically. What is left to separate them is the fee and the index each one tracks. This is information, not a recommendation.
What is the holdings overlap between LOGO and VOO?
77.4% of LOGO's money is in holdings VOO also owns. 38.1% of VOO's is in holdings LOGO also owns. They hold 38 positions in common, counted across the 52 positions we hold weights for in LOGO and 494 in VOO.
Which pays a higher dividend, LOGO or VOO?
LOGO yields 0.00% while VOO yields 1.04%, so VOO currently pays the higher dividend yield.
Is VOO better than LOGO?
VOO has a lower expense ratio. VOO led over 1Y and the full window. The two have moved almost in lockstep, correlation 0.90. LOGO is less concentrated, with 33.8% of the fund in its ten largest positions against 37.6%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.