LOGO vs VOO
Alpha Brands Consumption Leaders ETF vs Vanguard S&P 500 ETF
Quick Verdict
VOO has a lower expense ratio. VOO delivered stronger 1-year returns. VOO offers more diversification with 509 holdings.
Side-by-Side Comparison
| Metric | LOGO | VOO | Winner |
|---|---|---|---|
| Expense Ratio | 0.69% | 0.03% | |
| AUM | $34M | $997.4B | |
| Dividend Yield | 0.00% | 1.08% | |
| Holdings | 52 | 509 | |
| YTD Return | +0.28% | +12.87% | |
| 1Y Return | -0.20% | +21.15% | |
| 3Y Return (annualized) | - | +20.93% | |
| 5Y Return (annualized) | - | +12.76% | |
| Volatility (annualized) | 12.6% | 14.1% | |
| Max Drawdown | -18.3% | -34.3% | |
| Fund Family | ALPHA Brand | Vanguard (US) | |
| Category | Equity | Equity | |
| Inception | May 27, 2025 | Sep 7, 2010 |
LOGO vs VOO Performance
Alpha Brands Consumption Leaders ETF (LOGO) is a ETF from ALPHA Brand and Vanguard S&P 500 ETF (VOO) is a ETF from Vanguard (US). Over the past year LOGO returned -0.20% while VOO returned +21.15%. Year to date, LOGO is up 0.28% versus a gain of 12.87% for VOO.
Risk: Volatility and Drawdowns
VOO has been the more volatile fund, with annualized monthly volatility of 14.1% compared with 12.6% for LOGO. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -34.3% for VOO. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.
The two funds' monthly returns correlate at 0.91. They move almost in lockstep, so holding both mostly duplicates the same exposure.
Fees and Cost Over Time
LOGO charges 0.69% per year while VOO charges 0.03%. On a $10,000 position that is $69 vs $3 annually, a gap of $66 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 1.08% for VOO.
Holdings Overlap
LOGO and VOO share 38 holdings out of 519 unique holdings combined, representing a 26.9% weight overlap.
Moderate overlap means holding both could provide meaningful diversification benefits.
Frequently Asked Questions
Which is cheaper, LOGO or VOO?
LOGO has an expense ratio of 0.69% while VOO charges 0.03%. VOO is the cheaper option. On a $10,000 investment, that is $66 per year of difference.
Which performed better, LOGO or VOO?
Over the past year LOGO returned -0.20% vs +21.15% for VOO, so VOO leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +4.48% vs +13.46% for VOO. Past performance does not guarantee future results.
Which is riskier, LOGO or VOO?
VOO has been the more volatile fund at 14.1% annualized versus 12.6% for LOGO. Worst drawdown: LOGO -18.3% vs VOO -34.3%.
Should I hold both LOGO and VOO?
LOGO and VOO have a monthly-return correlation of 0.91, so they move almost identically. Holding both adds little diversification - most investors pick one, usually on fees or the specific index tracked.
What is the holdings overlap between LOGO and VOO?
LOGO and VOO share 38 common holdings with a 26.9% weight overlap. Combined, they hold 519 unique securities.
Which pays a higher dividend, LOGO or VOO?
LOGO yields 0.00% while VOO yields 1.08%, so VOO currently pays the higher dividend yield.
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