LOGO vs SPY

Quick Verdict

SPY has a lower expense ratio. SPY delivered stronger 1-year returns. SPY offers more diversification with 503 holdings.

Lower Fees: SPYHigher Returns: SPYMore Diversified: SPY

Side-by-Side Comparison

MetricLOGOSPYWinner
Expense Ratio0.69%0.09%
AUM$33M$789.1B
Dividend Yield0.00%1.01%
Holdings52505
YTD Return+1.66%+13.75%
1Y Return+2.35%+22.91%
3Y Return (annualized)-+21.67%
5Y Return (annualized)-+13.32%
Volatility (annualized)12.9%15.3%
Max Drawdown-18.3%-56.5%
Fund FamilyALPHA BrandState Street Investment Management
CategoryEquityEquity
InceptionMay 27, 2025Jan 22, 1993

LOGO vs SPY Performance

Alpha Brands Consumption Leaders ETF (LOGO) is a ETF from ALPHA Brand and State Street SPDR S&P 500 ETF Trust (SPY) is a ETF from State Street Investment Management. Over the past year LOGO returned +2.35% while SPY returned +22.91%. Year to date, LOGO is up 1.66% versus a gain of 13.75% for SPY.

Risk: Volatility and Drawdowns

SPY has been the more volatile fund, with annualized monthly volatility of 15.3% compared with 12.9% for LOGO. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.

The deepest peak-to-trough decline in our data was -18.3% for LOGO and -56.5% for SPY. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.

The two funds' monthly returns correlate at 0.90. They move almost in lockstep, so holding both mostly duplicates the same exposure.

Fees and Cost Over Time

LOGO charges 0.69% per year while SPY charges 0.09%. On a $10,000 position that is $69 vs $9 annually, a gap of $60 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 1.01% for SPY.

Holdings Overlap

6.1%overlap

LOGO and SPY share 3 holdings out of 505 unique holdings combined, representing a 6.1% weight overlap.

Moderate overlap means holding both could provide meaningful diversification benefits.

Top Shared Holdings

StockWeight in LOGOWeight in SPYDifference
AAPL2.72%7.09%4.37%
AMZN2.94%3.69%0.75%
GEV2.08%0.48%1.60%

Frequently Asked Questions

Which is cheaper, LOGO or SPY?

LOGO has an expense ratio of 0.69% while SPY charges 0.09%. SPY is the cheaper option. On a $10,000 investment, that is $60 per year of difference.

Which performed better, LOGO or SPY?

Over the past year LOGO returned +2.35% vs +22.91% for SPY, so SPY leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +5.90% vs +8.85% for SPY. Past performance does not guarantee future results.

Which is riskier, LOGO or SPY?

SPY has been the more volatile fund at 15.3% annualized versus 12.9% for LOGO. Worst drawdown: LOGO -18.3% vs SPY -56.5%.

Should I hold both LOGO and SPY?

LOGO and SPY have a monthly-return correlation of 0.90, so they move almost identically. Holding both adds little diversification - most investors pick one, usually on fees or the specific index tracked.

What is the holdings overlap between LOGO and SPY?

LOGO and SPY share 3 common holdings with a 6.1% weight overlap. Combined, they hold 505 unique securities.

Which pays a higher dividend, LOGO or SPY?

LOGO yields 0.00% while SPY yields 1.01%, so SPY currently pays the higher dividend yield.

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