LOGO vs SPY
Alpha Brands Consumption Leaders ETF vs State Street SPDR S&P 500 ETF Trust
Which is better, LOGO or SPY?
Large Cap Growth against Large Cap Blend.
SPY has a lower expense ratio. SPY led over 1Y and the full window. The two have moved almost in lockstep, correlation 0.90. LOGO is less concentrated, with 33.8% of the fund in its ten largest positions against 37.8%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | LOGO | SPY |
|---|---|---|
| Expense Ratio | 0.69% | 0.09%Best |
| AUM | $34M | $804.7B |
| Dividend Yield | 0.00% | 0.98% |
| Holdings | 52 | 505 |
| YTD Return | -1.44% | +13.82%Best |
| 1Y Return | -8.09% | +16.96%Best |
| 3Y Return (annualized) | - | +22.97% |
| 5Y Return (annualized) | - | +13.73% |
| Volatility (annualized) | 12.3% | 11.8%Best |
| Max Drawdown | -18.3% | -8.9%Best |
| $10,000 over 1.3 years | $10,381 | $13,296Best |
| Top 10 Weight | 33.8%Best | 37.8% |
| Fund Family | ALPHA Brand | State Street Investment Management |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Blend |
| Inception | May 27, 2025 | Jan 22, 1993 |
Volatility and max drawdown, and the $10,000 over 1.3 years row, are measured over the window both funds cover: May 28, 2025 to Sep 21, 2026 (1.3 years).
LOGO vs SPY growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 1.3 years both funds cover.
LOGO vs SPY Performance
Alpha Brands Consumption Leaders ETF (LOGO) is an ETF from ALPHA Brand and State Street SPDR S&P 500 ETF Trust (SPY) is an ETF from State Street Investment Management. Over the past year LOGO returned -8.09% while SPY returned +16.96%. Year to date, LOGO is down 1.44% versus a gain of 13.82% for SPY.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
LOGO has been the more volatile fund, with annualized monthly volatility of 12.3% compared with 11.8% for SPY. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -8.9% for SPY. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.90. They move almost in lockstep, so holding both mostly duplicates the same exposure.
Fees and Cost Over Time
LOGO charges 0.69% per year while SPY charges 0.09%. On a $10,000 position that is $69 vs $9 annually, a gap of $60 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 0.98% for SPY.
Holdings Overlap
78.3% of LOGO's money is in holdings SPY also owns. 38.7% of SPY's money is in holdings LOGO also owns.
Most of LOGO is already inside SPY. Owning both mostly buys the same companies twice.
39 positions in common, counted across the 52 positions we hold weights for in LOGO and 504 in SPY, against full books of 52 and 505.
What only one of them owns
Our book lists 458 positions for SPY that do not appear in our book for LOGO (60.6% of the fund), and 9 for LOGO that do not appear in SPY (14.4%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in LOGO | Weight in SPY | Difference |
|---|---|---|---|
| NVDANvidia Corp | 3.85% | 8.01% | 4.16% |
| AAPLApple, Inc | 2.46% | 7.26% | 4.80% |
| MSFTMicrosoft Corp | 2.62% | 5.66% | 3.04% |
| AMZNAmazon.Com Inc | 4.40% | 3.79% | 0.61% |
| GOOGLAlphabet Inc,class A | 2.72% | 2.99% | 0.27% |
| LLYEli Lilly & Co. | 3.63% | 1.40% | 2.23% |
| NFLXNetflix, Inc. | 4.09% | 0.52% | 3.57% |
| PLTRPalantir Technologies Inc | 2.62% | 0.63% | 1.99% |
| ABBVAbbvie Inc. | 2.30% | 0.70% | 1.60% |
| AXONAxon Enterprise Inc | 2.93% | 0.06% | 2.87% |
78.3% of LOGO is already inside SPY.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, LOGO or SPY?
LOGO has an expense ratio of 0.69% while SPY charges 0.09%. SPY is the cheaper option, by $60 a year on a $10,000 investment.
Which performed better, LOGO or SPY?
Over the past year LOGO returned -8.09% vs +16.96% for SPY, so SPY leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +2.92% vs +24.50% for SPY. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, LOGO or SPY?
LOGO has been the more volatile fund at 12.3% annualized versus 11.8% for SPY. Worst drawdown: LOGO -18.3% vs SPY -8.9%.
Should I hold both LOGO and SPY?
LOGO and SPY have a monthly-return correlation of 0.90, so they move almost identically. What is left to separate them is the fee and the index each one tracks. This is information, not a recommendation.
What is the holdings overlap between LOGO and SPY?
78.3% of LOGO's money is in holdings SPY also owns. 38.7% of SPY's is in holdings LOGO also owns. They hold 39 positions in common, counted across the 52 positions we hold weights for in LOGO and 504 in SPY.
Which pays a higher dividend, LOGO or SPY?
LOGO yields 0.00% while SPY yields 0.98%, so SPY currently pays the higher dividend yield.
Is SPY better than LOGO?
SPY has a lower expense ratio. SPY led over 1Y and the full window. The two have moved almost in lockstep, correlation 0.90. LOGO is less concentrated, with 33.8% of the fund in its ten largest positions against 37.8%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.