LOGO vs VTI
Alpha Brands Consumption Leaders ETF vs Vanguard Morningstar Total Stock Market ETF
Which is better, LOGO or VTI?
Large Cap Growth against Large Cap Blend.
VTI has a lower expense ratio. VTI led over 1Y and the full window. VTI is less concentrated, with 33.5% of the fund in its ten largest positions against 35.1%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | LOGO | VTI |
|---|---|---|
| Expense Ratio | 0.69% | 0.03%Best |
| AUM | $33M | $689.2B |
| Dividend Yield | 0.00% | 1.06% |
| Holdings | 55 | 3,524 |
| YTD Return | -4.41% | +11.32%Best |
| 1Y Return | -6.96% | +11.81%Best |
| 3Y Return (annualized) | - | +21.47% |
| 5Y Return (annualized) | - | +10.59% |
| Volatility (annualized) | 12.1% | 11.4%Best |
| Max Drawdown | -18.3% | -8.9%Best |
| $10,000 over 1.4 years | $10,071 | $12,974Best |
| Top 10 Weight | 35.1% | 33.5%Best |
| Fund Family | ALPHA Brand | Vanguard (US) |
| Category | Equity | Equity |
| Style | Large Cap Growth | Large Cap Blend |
| Inception | May 27, 2025 | May 24, 2001 |
Volatility and max drawdown, and the $10,000 over 1.4 years row, are measured over the window both funds cover: May 28, 2025 to Nov 3, 2026 (1.4 years).
LOGO vs VTI growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 1.4 years both funds cover.
LOGO vs VTI Performance
Alpha Brands Consumption Leaders ETF (LOGO) is an ETF from ALPHA Brand and Vanguard Morningstar Total Stock Market ETF (VTI) is an ETF from Vanguard (US). Over the past year LOGO returned -6.96% while VTI returned +11.81%. Year to date, LOGO is down 4.41% versus a gain of 11.32% for VTI.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
LOGO has been the more volatile fund, with annualized monthly volatility of 12.1% compared with 11.4% for VTI. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -8.9% for VTI. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.89. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
LOGO charges 0.69% per year while VTI charges 0.03%. On a $10,000 position that is $69 vs $3 annually, a gap of $66 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 1.06% for VTI.
Holdings Overlap
91.3% of LOGO's money is in holdings VTI also owns. 38.4% of VTI's money is in holdings LOGO also owns.
Most of LOGO is already inside VTI. Owning both mostly buys the same companies twice.
41 positions in common, counted across the 46 positions we hold weights for in LOGO and 3,441 in VTI, against full books of 55 and 3,524.
What only one of them owns
Our book lists 1,115 positions for VTI that do not appear in our book for LOGO (59.3% of the fund), and 3 for LOGO that do not appear in VTI (4.3%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in LOGO | Weight in VTI | Difference |
|---|---|---|---|
| NVDANvidia Corp | 4.19% | 6.88% | 2.69% |
| AAPLApple, Inc | 3.51% | 6.30% | 2.79% |
| MSFTMicrosoft Corp | 2.76% | 5.11% | 2.35% |
| AMZNAmazon.Com Inc | 4.38% | 3.41% | 0.97% |
| GOOGLAlphabet Inc | 3.81% | 2.70% | 1.11% |
| LLYEli Lilly & Co. | 3.76% | 1.33% | 2.43% |
| METAMeta Platforms Inc | 3.31% | 1.70% | 1.61% |
| AVGOBroadcom Inc | 1.95% | 2.38% | 0.43% |
| NFLXNetflix, Inc. | 2.94% | 0.46% | 2.48% |
| PLTRPalantir Technologies Inc | 2.79% | 0.55% | 2.24% |
91.3% of LOGO is already inside VTI.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, LOGO or VTI?
LOGO has an expense ratio of 0.69% while VTI charges 0.03%. VTI is the cheaper option, by $66 a year on a $10,000 investment.
Which performed better, LOGO or VTI?
Over the past year LOGO returned -6.96% vs +11.81% for VTI, so VTI leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +0.51% vs +20.44% for VTI. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, LOGO or VTI?
LOGO has been the more volatile fund at 12.1% annualized versus 11.4% for VTI. Worst drawdown: LOGO -18.3% vs VTI -8.9%.
Should I hold both LOGO and VTI?
LOGO and VTI have a monthly-return correlation of 0.89, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between LOGO and VTI?
91.3% of LOGO's money is in holdings VTI also owns. 38.4% of VTI's is in holdings LOGO also owns. They hold 41 positions in common, counted across the 46 positions we hold weights for in LOGO and 3,441 in VTI.
Which pays a higher dividend, LOGO or VTI?
LOGO yields 0.00% while VTI yields 1.06%, so VTI currently pays the higher dividend yield.
Is VTI better than LOGO?
VTI has a lower expense ratio. VTI led over 1Y and the full window. VTI is less concentrated, with 33.5% of the fund in its ten largest positions against 35.1%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.