LOGO vs VTI
Alpha Brands Consumption Leaders ETF vs Vanguard Morningstar Total Stock Market ETF
Quick Verdict
VTI has a lower expense ratio. VTI delivered stronger 1-year returns. VTI offers more diversification with 3,543 holdings.
Side-by-Side Comparison
| Metric | LOGO | VTI | Winner |
|---|---|---|---|
| Expense Ratio | 0.69% | 0.03% | |
| AUM | $34M | $666.9B | |
| Dividend Yield | 0.00% | 1.07% | |
| Holdings | 52 | 3,543 | |
| YTD Return | +0.28% | +13.12% | |
| 1Y Return | -0.20% | +21.07% | |
| 3Y Return (annualized) | - | +20.54% | |
| 5Y Return (annualized) | - | +11.71% | |
| Volatility (annualized) | 12.6% | 15.3% | |
| Max Drawdown | -18.3% | -56.6% | |
| Fund Family | ALPHA Brand | Vanguard (US) | |
| Category | Equity | Equity | |
| Inception | May 27, 2025 | May 24, 2001 |
LOGO vs VTI Performance
Alpha Brands Consumption Leaders ETF (LOGO) is a ETF from ALPHA Brand and Vanguard Morningstar Total Stock Market ETF (VTI) is a ETF from Vanguard (US). Over the past year LOGO returned -0.20% while VTI returned +21.07%. Year to date, LOGO is up 0.28% versus a gain of 13.12% for VTI.
Risk: Volatility and Drawdowns
VTI has been the more volatile fund, with annualized monthly volatility of 15.3% compared with 12.6% for LOGO. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -18.3% for LOGO and -56.6% for VTI. Drawdown depth is worth weighing if you expect to sell during market stress rather than ride it out.
The two funds' monthly returns correlate at 0.90. They move almost in lockstep, so holding both mostly duplicates the same exposure.
Fees and Cost Over Time
LOGO charges 0.69% per year while VTI charges 0.03%. On a $10,000 position that is $69 vs $3 annually, a gap of $66 per year that compounds over a long holding period. On income, LOGO currently yields 0.00% against 1.07% for VTI.
Holdings Overlap
LOGO and VTI share 45 holdings out of 2794 unique holdings combined, representing a 25.5% weight overlap.
Moderate overlap means holding both could provide meaningful diversification benefits.
Frequently Asked Questions
Which is cheaper, LOGO or VTI?
LOGO has an expense ratio of 0.69% while VTI charges 0.03%. VTI is the cheaper option. On a $10,000 investment, that is $66 per year of difference.
Which performed better, LOGO or VTI?
Over the past year LOGO returned -0.20% vs +21.07% for VTI, so VTI leads on 1-year performance. Over the longest common window we track (1 years), LOGO annualized +4.48% vs +8.08% for VTI. Past performance does not guarantee future results.
Which is riskier, LOGO or VTI?
VTI has been the more volatile fund at 15.3% annualized versus 12.6% for LOGO. Worst drawdown: LOGO -18.3% vs VTI -56.6%.
Should I hold both LOGO and VTI?
LOGO and VTI have a monthly-return correlation of 0.90, so they move almost identically. Holding both adds little diversification - most investors pick one, usually on fees or the specific index tracked.
What is the holdings overlap between LOGO and VTI?
LOGO and VTI share 45 common holdings with a 25.5% weight overlap. Combined, they hold 2794 unique securities.
Which pays a higher dividend, LOGO or VTI?
LOGO yields 0.00% while VTI yields 1.07%, so VTI currently pays the higher dividend yield.
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