NOBL vs VOO
ProShares S&P 500 Dividend Aristocrats ETF vs Vanguard S&P 500 ETF
Which is better, NOBL or VOO?
Large Cap Value against Large Cap Blend.
VOO has a lower expense ratio. VOO led over 1Y, 3Y, 5Y and the full window. NOBL is less concentrated, with 16.1% of the fund in its ten largest positions against 36.4%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | NOBL | VOO |
|---|---|---|
| Expense Ratio | 0.35% | 0.03%Best |
| AUM | $11.9B | $997.4B |
| Dividend Yield | 2.04% | 1.04% |
| Holdings | 69 | 509 |
| YTD Return | +7.90% | +11.55%Best |
| 1Y Return | +10.36% | +17.54%Best |
| 3Y Return (annualized) | +8.49% | +20.71%Best |
| 5Y Return (annualized) | +6.00% | +12.80%Best |
| Volatility (annualized) | 14.1%Best | 14.5% |
| Max Drawdown | -35.4% | -34.3%Best |
| $10,000 over 5 years | $13,382 | $18,262Best |
| Top 10 Weight | 16.1%Best | 36.4% |
| Fund Family | ProShares | Vanguard (US) |
| Category | Equity | Equity |
| Style | Large Cap Value | Large Cap Blend |
| Inception | Oct 9, 2013 | Sep 7, 2010 |
Volatility and max drawdown are measured over the window both funds cover: Oct 10, 2013 to Sep 10, 2026 (12.9 years).
NOBL vs VOO growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 12.9 years both funds cover.
NOBL vs VOO Performance
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is an ETF from ProShares and Vanguard S&P 500 ETF (VOO) is an ETF from Vanguard (US). Over the past year NOBL returned +10.36% while VOO returned +17.54%. Year to date, NOBL is up 7.90% versus a gain of 11.55% for VOO.
Over three years, NOBL compounded at +8.49% per year against +20.71% for VOO; over five years the annualized figures are +6.00% and +12.80% respectively. Across the full 13-year window we track, VOO has the edge at +13.01% annualized vs +9.07%.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
VOO has been the more volatile fund, with annualized monthly volatility of 14.5% compared with 14.1% for NOBL. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -35.4% for NOBL and -34.3% for VOO. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.86. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
NOBL charges 0.35% per year while VOO charges 0.03%. On a $10,000 position that is $35 vs $3 annually, a gap of $32 per year that compounds over a long holding period. On income, NOBL currently yields 2.04% against 1.04% for VOO.
Holdings Overlap
96.9% of NOBL's money is in holdings VOO also owns. 10.9% of VOO's money is in holdings NOBL also owns.
Most of NOBL is already inside VOO. Owning both mostly buys the same companies twice.
67 positions in common, counted across the 69 positions we hold weights for in NOBL and 505 in VOO, against full books of 69 and 509.
What only one of them owns
Our book lists 429 positions for VOO that do not appear in our book for NOBL (88.5% of the fund), and 1 for NOBL that do not appear in VOO (1.5%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in NOBL | Weight in VOO | Difference |
|---|---|---|---|
| JNJJohnson & Johnson | 1.41% | 0.95% | 0.46% |
| XOMExxon Mobil Corp. | 1.37% | 0.88% | 0.49% |
| WMTWalmart, Inc. | 1.44% | 0.77% | 0.67% |
| CATCaterpillar, Inc. | 1.37% | 0.76% | 0.61% |
| ABBVAbbvie Inc. | 1.36% | 0.69% | 0.67% |
| IBMInternational Business Machines Corp. | 1.60% | 0.41% | 1.19% |
| KOCoca Cola Co. | 1.48% | 0.49% | 0.99% |
| PGProcter & Gamble Company | 1.38% | 0.53% | 0.85% |
| CVXChevron Corp. | 1.35% | 0.48% | 0.87% |
| EMREmerson Electric Co. | 1.63% | 0.12% | 1.51% |
96.9% of NOBL is already inside VOO.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, NOBL or VOO?
NOBL has an expense ratio of 0.35% while VOO charges 0.03%. VOO is the cheaper option, by $32 a year on a $10,000 investment.
Which performed better, NOBL or VOO?
Over the past year NOBL returned +10.36% vs +17.54% for VOO, so VOO leads on 1-year performance. Over the longest common window we track (13 years), NOBL annualized +9.07% vs +13.01% for VOO. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, NOBL or VOO?
VOO has been the more volatile fund at 14.5% annualized versus 14.1% for NOBL. Worst drawdown: NOBL -35.4% vs VOO -34.3%.
Should I hold both NOBL and VOO?
NOBL and VOO have a monthly-return correlation of 0.86, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between NOBL and VOO?
96.9% of NOBL's money is in holdings VOO also owns. 10.9% of VOO's is in holdings NOBL also owns. They hold 67 positions in common, counted across the 69 positions we hold weights for in NOBL and 505 in VOO.
Which pays a higher dividend, NOBL or VOO?
NOBL yields 2.04% while VOO yields 1.04%, so NOBL currently pays the higher dividend yield.
Is VOO better than NOBL?
VOO has a lower expense ratio. VOO led over 1Y, 3Y, 5Y and the full window. NOBL is less concentrated, with 16.1% of the fund in its ten largest positions against 36.4%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.