Introduction
In 1988 Geraldine Weiss, renowned as ‘The Dividend Detective,’ wrote the classic ‘Dividends Don’t Lie’, which centralized on the Dividend-Yield Theory as a method of mastering Value Investing. According to her, dividends determine the actual value of a blue-chip company. She disagreed with the theory of valuing a company based on its P/E (earnings) because earnings can be manipulated. Finally, she concluded that a dividend given by a blue-chip company, i.e., the dividend yield of a blue-chip company, is an accurate recognition of the company’s value. The Weiss Blue-Chip Dividend Yield Screen entails screening publicly available data on several stocks using predetermined criteria. This enables individuals to filter out all those blue-chip companies who regularly provide dividends and meet the requirements/parameters of the screen.
What are Blue-Chip Stocks?
Blue-chip stocks are the stocks of large, financially sound companies having an exceptional reputation. These companies are one of the industry leaders of their industry. They are large-cap stocks having market capitalization in billions. Most of these stocks are a dream of many investors. The term blue chip is supposedly derived from poker, in which blue chips are the most expensive chips.
What is Dividend Yield?
The dividend yield is a financial ratio that expresses a company’s value based on the declaration of dividend by it. It is a widely used ratio in the stock market by investors.
Formula: Dividend per share/Price at which the stock is trading
The Parameters of the Screen
She was famous for using the dividend yield as a valuation metric by indicating a strong relationship between a company’s ability to pay dividends over time and its performance. Hence the Weiss Dividend Yield Screen helps in showing the past dividend history, growth, and EPS growth of the stock. There are specific parameters that a stock has to meet.
Let us have a look at those parameters:
Weiss Blue-Chip Dividend Yield Screen in MarketXLS
MarketXLS has a ready template for this screen using which you can identify those blue-chip stocks that meet the screen parameters and have the potential to see growth in the future.
How To Use The Template?

The first sheet of the template, named ‘Introduction,’ contains all the information you require to use the screen.

The ‘Active Template’ sheet calculates and checks whether the stock ticker which you entered meets the criteria of the screen or not.
The Bottom Line
This template considers the Dividend growth, history, EPS, and a few other ratios to ascertain the growth and value in a stock. Weiss believes that dividend help to separate the speculators from the investor. Hence this template tracks the past 25 years of Dividend history of the stock and matches the stock’s EPS and dividend growth with the given parameters to know if it is suitable for investing.
Disclaimer
None of the content published on marketxls.com constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person.
Reference
https://www.stockscreening101.com/investing-strategy-dividend-yield.html