GAUD vs IVV
Guinness Atkinson US Dividend Builder ETF vs iShares Core S&P 500 ETF
Which is better, GAUD or IVV?
IVV costs less.
IVV has a lower expense ratio.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | GAUD | IVV |
|---|---|---|
| Expense Ratio | 0.35% | 0.03%Best |
| AUM | $244,376.99 | $882.6B |
| Dividend Yield | 0.61% | 1.06% |
| Holdings | 31 | 508 |
| Top 10 Weight | 38.1%Tie | 38.1%Tie |
| Fund Family | Guinness Atkinson Funds | iShares by BlackRock (US) |
| Category | Equity | Equity |
| Style | Large Cap Blend | Large Cap Blend |
| Inception | Dec 22, 2025 | May 15, 2000 |
Not shown on this pair: YTD Return, 1Y Return, 3Y Return (annualized), 5Y Return (annualized), Volatility (annualized), Max Drawdown, $10,000 over the window.
The two price series end 97 days apart, so a return over any period would be measuring two different stretches of market. Those rows are withheld. GAUD has data through Jun 26, 2026 and IVV through Oct 1, 2026.
Fees and Cost Over Time
GAUD charges 0.35% per year while IVV charges 0.03%. On a $10,000 position that is $35 vs $3 annually, a gap of $32 per year that compounds over a long holding period. On income, GAUD currently yields 0.61% against 1.06% for IVV.
Holdings Overlap
86.6% of GAUD's money is in holdings IVV also owns. 5.9% of IVV's money is in holdings GAUD also owns.
Most of GAUD is already inside IVV. Owning both mostly buys the same companies twice.
The two holdings books were reported 164 days apart, GAUD as of Mar 31, 2026 and IVV as of Sep 11, 2026, so some of the difference between them is the time between the two reports rather than the funds.
27 positions in common, counted across the 31 positions we hold weights for in GAUD and 505 in IVV, against full books of 31 and 508.
What only one of them owns
Our book lists 470 positions for IVV that do not appear in our book for GAUD (93.4% of the fund), and 3 for GAUD that do not appear in IVV (8.5%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in GAUD | Weight in IVV | Difference |
|---|---|---|---|
| JNJJohnson & Johnson - Common | 4.15% | 0.97% | 3.18% |
| LMTLockheed Martin Corp Sedol 2522096 | 4.37% | 0.16% | 4.21% |
| KOCoca Cola Co. | 3.78% | 0.52% | 3.26% |
| TXNTexas Instrument Inc | 3.88% | 0.37% | 3.51% |
| CSCOCisco Systems Inc. - Ordinary Shares | 3.56% | 0.67% | 2.89% |
| ABBVAbbvie Inc. | 3.42% | 0.69% | 2.73% |
| PGProcter & Gamble Company | 3.44% | 0.51% | 2.93% |
| HSYHershey Co. | 3.89% | 0.04% | 3.85% |
| PEPPepsico Inc. | 3.63% | 0.28% | 3.35% |
| MDLZMondelez International Inc Com A Npv | 3.72% | 0.12% | 3.60% |
86.6% of GAUD is already inside IVV.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, GAUD or IVV?
GAUD has an expense ratio of 0.35% while IVV charges 0.03%. IVV is the cheaper option, by $32 a year on a $10,000 investment.
What is the holdings overlap between GAUD and IVV?
86.6% of GAUD's money is in holdings IVV also owns. 5.9% of IVV's is in holdings GAUD also owns. They hold 27 positions in common, counted across the 31 positions we hold weights for in GAUD and 505 in IVV.
Which pays a higher dividend, GAUD or IVV?
GAUD yields 0.61% while IVV yields 1.06%, so IVV currently pays the higher dividend yield.
Is IVV better than GAUD?
IVV has a lower expense ratio. Which one suits a particular account depends on what it is for. This is information, not a recommendation.