SURE vs VOO
AdvisorShares Insider Advantage ETF vs Vanguard S&P 500 ETF
Which is better, SURE or VOO?
Each has led over a different period.
VOO has a lower expense ratio. SURE led over 1Y, VOO over 3Y, 5Y and the full window. SURE is less concentrated, with 14.8% of the fund in its ten largest positions against 36.4%.
MarketXLS is not an investment adviser. This comparison is generated automatically from market data and is for information only. A Best mark means the better reading on that one measure, not a recommendation to buy.
Side-by-Side Comparison
| Metric | SURE | VOO |
|---|---|---|
| Expense Ratio | 0.90% | 0.03%Best |
| AUM | $58M | $997.4B |
| Dividend Yield | 0.87% | 1.08% |
| Holdings | 102 | 509 |
| YTD Return | +17.69%Best | +13.37% |
| 1Y Return | +22.59%Best | +20.08% |
| 3Y Return (annualized) | +16.89% | +21.29%Best |
| 5Y Return (annualized) | +10.71% | +12.89%Best |
| Volatility (annualized) | 15.5% | 13.9%Best |
| Max Drawdown | -35.7% | -34.3%Best |
| $10,000 over 5 years | $16,632 | $18,335Best |
| Top 10 Weight | 14.8%Best | 36.4% |
| Fund Family | Advisor Shares | Vanguard (US) |
| Category | Equity | Equity |
| Style | Large Cap Blend | Large Cap Blend |
| Inception | Oct 4, 2011 | Sep 7, 2010 |
Volatility and max drawdown are measured over the window both funds cover: Oct 5, 2011 to Sep 4, 2026 (14.9 years).
SURE vs VOO growth
Month-end closes. Both lines start at 0% in the first month shown, so the gap between them is the difference in growth across that window. The full view covers the 14.9 years both funds cover.
SURE vs VOO Performance
AdvisorShares Insider Advantage ETF (SURE) is an ETF from Advisor Shares and Vanguard S&P 500 ETF (VOO) is an ETF from Vanguard (US). Over the past year SURE returned +22.59% while VOO returned +20.08%. Year to date, SURE is up 17.69% versus a gain of 13.37% for VOO.
Over three years, SURE compounded at +16.89% per year against +21.29% for VOO; over five years the annualized figures are +10.71% and +12.89% respectively. Across the full 15-year window we track, VOO has the edge at +14.27% annualized vs +13.33%.
Past performance does not guarantee future results.
Risk: Volatility and Drawdowns
SURE has been the more volatile fund, with annualized monthly volatility of 15.5% compared with 13.9% for VOO. Lower volatility generally means a smoother ride, though it often comes with lower long-run returns.
The deepest peak-to-trough decline in our data was -35.7% for SURE and -34.3% for VOO. Drawdown depth is what each fund did in the worst stretch of the window measured above.
The two funds' monthly returns correlate at 0.88. They usually move together, but the gap leaves some room for diversification.
Fees and Cost Over Time
SURE charges 0.90% per year while VOO charges 0.03%. On a $10,000 position that is $90 vs $3 annually, a gap of $87 per year that compounds over a long holding period. On income, SURE currently yields 0.87% against 1.08% for VOO.
Holdings Overlap
47.4% of SURE's money is in holdings VOO also owns. 30.6% of VOO's money is in holdings SURE also owns.
The two portfolios partly overlap.
The two holdings books were reported 48 days apart, SURE as of Aug 17, 2026 and VOO as of Jun 30, 2026, so some of the difference between them is the time between the two reports rather than the funds.
49 positions in common, counted across the 101 positions we hold weights for in SURE and 504 in VOO, against full books of 102 and 509.
What only one of them owns
Our book lists 446 positions for VOO that do not appear in our book for SURE (68.8% of the fund), and 48 for SURE that do not appear in VOO (48.5%).
Some of those will be the same company recorded under a different code in one of the two books, so the real difference in what you would own is no larger than this and may be smaller. We do not name the individual positions here for that reason.
Top Shared Holdings
| Stock | Weight in SURE | Weight in VOO | Difference |
|---|---|---|---|
| NVDANvidia Corp. | 1.06% | 7.51% | 6.45% |
| AAPLApple Inc Ord | 0.93% | 6.59% | 5.66% |
| MSFTMicrosoft Corp 4.100 Feb 06 37 | 0.99% | 4.30% | 3.31% |
| GOOGAlphabet, Inc., Class C | 0.91% | 2.59% | 1.68% |
| AMATApplied Materials, Inc. | 1.45% | 0.89% | 0.56% |
| LRCXLam Resh Corp | 1.35% | 0.84% | 0.51% |
| MRVLMarvell Technology Group Ltd. | 1.61% | 0.40% | 1.21% |
| XOMExxon Mobil Corp | 1.02% | 0.88% | 0.14% |
| CATCaterpillar, Inc. | 1.13% | 0.76% | 0.37% |
| V'visa Inc., Class 'a'' | 0.96% | 0.87% | 0.09% |
47.4% of SURE is already inside VOO.
You probably hold more than these two. Add the rest and see how much of the whole book is the same companies twice.
Free for up to 10 holdings. No account needed.
Frequently Asked Questions
Which is cheaper, SURE or VOO?
SURE has an expense ratio of 0.90% while VOO charges 0.03%. VOO is the cheaper option, by $87 a year on a $10,000 investment.
Which performed better, SURE or VOO?
Over the past year SURE returned +22.59% vs +20.08% for VOO, so SURE leads on 1-year performance. Over the longest common window we track (15 years), SURE annualized +13.33% vs +14.27% for VOO. Past performance does not guarantee future results. This is information, not a recommendation.
Which is riskier, SURE or VOO?
SURE has been the more volatile fund at 15.5% annualized versus 13.9% for VOO. Worst drawdown: SURE -35.7% vs VOO -34.3%.
Should I hold both SURE and VOO?
SURE and VOO have a monthly-return correlation of 0.88, so their returns are far enough apart for the mix to behave differently from either one alone. This is information, not a recommendation.
What is the holdings overlap between SURE and VOO?
47.4% of SURE's money is in holdings VOO also owns. 30.6% of VOO's is in holdings SURE also owns. They hold 49 positions in common, counted across the 101 positions we hold weights for in SURE and 504 in VOO.
Which pays a higher dividend, SURE or VOO?
SURE yields 0.87% while VOO yields 1.08%, so VOO currently pays the higher dividend yield.
Is VOO better than SURE?
VOO has a lower expense ratio. SURE led over 1Y, VOO over 3Y, 5Y and the full window. SURE is less concentrated, with 14.8% of the fund in its ten largest positions against 36.4%. Which one suits a particular account depends on what it is for. This is information, not a recommendation.